I’ve been hiding in a cave & vulnerability

I’ve been hiding in a cave & vulnerability

Reading Time: 4 minutes · August 2, 2016

pakistani caveI haven’t sent out any emails to my subscribers in six months and now you know why. I want to share why I’ve been so silent and what I’ve been up to. I’m kidding — I haven’t really been hiding in a cave in Pakistan, but needed to grab your attention. Now that I’ve got it, I’ll do my best not to disappoint. I hope I don’t get tracked by the FBI because “Cave” and “Pakistani” keywords are probably being crawled by spiders on all web pages. Haha. I guess it’ll make for an interesting blog post. Good thing, I have nothing to hide. My Instagram, Twitter, Facebook, etc are all public! If you stick around until the end, there’s an opportunity for an awesome free gift I’m giving away. Disclaimer: I will only ship it within the states. Below I share my vulnerabilities and what I’m working on.

I’ve been buckling down and focusing on the growth of Zee Group. It’s been a wild roller-coaster ride. I remember sitting in my Glenview house with my mom about 7 years ago washing chef jackets, gingerly ironing them, folding them, then placing them back into their plastic bags one at a time. Then organizing them by size onto on the shelves next to the chef knifes and peelers. Yes, I turned my entire house into a warehouse. Sorry Mom! Zee Group was originally a chef uniform company and only had access to sourcing seconds. Seconds are uniforms that are considered to have minor imperfections. They were not allowed to make it on retail shelves. It’s astonishing to think of how far we’ve come and I want to continue to put my soul into this company to push it to reach it’s potential.

My eyes are full of fire. I’m fearless. I’m not scared. I’m ready to take on the world. I will win. I will never stop! While it’s great to have this persona and as much as I tell myself this everyday and truly believe it, deep down inside the core of my heart there is a tiny bit of self-doubt and fear of possible failure. What I’ve found works best for me is to publicly announce what I’m working on so that I’m held accountable. So I’m going to start right now, with this post.

Vulnerability #1:

One of my big goals is personal branding, which means I need to distribute engaging content consistently, but I’m scared that my readers will judge me. What if I’m not entertaining enough? What if I say something stupid? What if my content is too similar to Gary Vaynerchuk’s? What if I don’t good look on camera? I have cold feet getting on camera! Yup — I do. What if the girl I’m crushing on watches it or reads this and doesn’t approve? I don’t want to be judged, but if you’re a marketer then you know video content has tremendous ROI. With the popularity of Facebook Live, Snapchat, and Pericope – you know video is here to stay and can be a marketers best friend.

Excuses are easy to make, but why do we care so much about what others think? Do we have an inferiority complex? Is it because it’s easier to make excuses rather than actually do the work? Let’s think about it from another angle. What if a blog post helps generate a six-figure account? What if a blog inspires someone to change their life because I took the time to put my thoughts into words? I hate being fearful, so I want to face and conquer it. I want the camera in my face! I want you to judge me! I want to be criticized! I am who I am and, while I’ve got a lot to learn and work on, I’m self-aware and each day is an opportunity to grow and learn from my mistakes. I thrive when I’m challenged (and I promise I will not use a ghost writer as much as I’ve considered it). No one can replace the in-your-face candid authenticity I will bring you. I promise to publish one article/video a week no matter what. If I don’t, call me out on it! I want to be held accountable for my actions or lack there of.

Vulnerability #2:

I’ve never really been happy with my size. I’ve always blamed my parents for my height (5″8). I’ve always been skinny and short. My body size partially contributed to me getting cut from my basketball team four times! Just kidding, that’s a stupid excuse. I’ve hired several trainers in the past and have gotten some results, but this time will be different. I will get absolutely shredded by end of December this year and put on 10 lbs of lean muscle. If you see me out anywhere — please remind me of how skinny and out of shape I am. Really, please do it. It fuels me. Last year was pretty rough for me — I drank about three Naked protein shakes a day — 153 grams of sugar a day! You can guess what that tuned into. I’m so committed that I promise to post a shirtless picture by December 31st of the results even if I look like scrawny with a belly like Homer from the Simpsons — and trust me, no one wants to see that!

I challenge you to take the leap of faith. Be vulnerable and put yourself out there. As DJ Khaled would say “They don’t want you to win”. So who cares about them. Do it for you! No matter what we do in life, someone will always judge us. Even if there is a possibility of failure or embarrassment, it’s important that we take action, be memorable, chase our goals and live our dreams.

Now let’s get to the exciting stuff — prizes! I’ll mail one of you an awesome gift; all you have to do is submit a thoughtful response below in the comment section. I’ll pick one or two people at random and mail the prize to the winner’s doorstep. I challenge you to publicly share one of your vulnerabilities. The worst feeling is to look back at the end of the year and wonder “What if?”. Start today! I challenge you to comment below and publicly share one thing that you’ve been procrastinating about. Baby steps are cool, but constant motion is important. Love to get comfortable with what’s uncomfortable.

P.S. I’ve been nervous that no one may comment even with a free prize incentive because I’m new to blogging, I have a small email list, I’m not a good writer, blah, blah, blah….STOP THE EXCUSES ZEE! Keep the comment section enabled. BOOM!


  1. Right now I’m feeling very vulnerable about my career. I have been working my butt off to get where I am, but what if it isn’t good enough? Yesterday I presented a business case in front of dozens of industry partners, CEO’s and directors but I still feel like the self conscious teen mom who will never pull herself out of poverty. What if I graduate next year (with student loans looming) and can’t make a career for myself? Then what?

    • Thank you for sharing and being vulnerable. What is good enough for you is different from what’s good enough for others. As a society, we have been brainwashed to believe the “good” life is what we see on TV and magazines. The reality is the good life is what you want it to be. It can be as simple as having three meals a day and a roof over your head. Your “good” life will come with time, continued hard work, and patience. As someone whose wanted everything yesterday, I’ve learned this the hard way. Two visits to the ER were enough to tell me to slow down. I encourage you to get a mentor. The process is supposed to be difficult. The Great Wall of China was build stone by stone. One stone at a time. If you’d like to chat – shoot me an email zee@thezeegroup.com.

  2. Great blog you scrawny out of shape man ;).
    PI’m really bad at working out. I get good at it for a couple weeks and then life gets in the way and it seems to get easier and easier to come up with excuses not to do it. My goal is to workout a minimum of 30 minutes a day 3 times a week for the rest of my life! But baby steps… I’m going to take it 1 month 1 week and 1 workout at a time. Keep me on track Zee and I’ll help keep your scrawny ass accountable too! 🙂

    • Thanks Maggie! Haha. I am loving all the “YOU SKINNY MAN” texts I’ve been gettings since this published. Bring it on! As for your goal – Get obsessed!

  3. My procrastination was starting up my personal blog and create my personal brand. I’ve had the same fears and doubt about blogging. Getting criticized about style, grammar, and quality were preventing me from taking action. I’m very critical about the work I do. Also, I’m naturally very private and don”t share much of what’s in my personal life. One day, I was telling a friend of mine about all my experiences traveling and side projects I’m working on when he told me ” you’ve got a lot of interesting things going on in your life and you should share it on a blog”. I though to myself” hey I am a vey interesting person, I can totally do this!”. I started doing daily journalling , reading more books, and listening to podcasts. A week ago I finally took some action and created the blog. I’m currently writing my first post and can’t wait to share it.

    • Justin! I love it man. Thanks for being vulnerable and getting one step closer to getting your blog going. I came across this great quote I want to share with you. “The more you read, the more you write, and the more you free yourself to do so, the better writer you will become.” — A.D. Posey Everything takes time and patience – stick with it.

      …..I know everyone who commented I wanted it to be fair someone on my team pick up prize winner and you won! DM me your address.

      I look forward to checking out your first blog post!

  4. Great post, Zee. I love the insights into your life and your desire to take full responsibility for creating the success you want!

    I think I’ve been in the cave next door.

    Let’s have a block party!

  5. Bravo Zee! Excellent read and wonderful idea to challenge your readers for engagement.

    I’ve been procrastinating my task of reaching out to friends to tell them that I’m moving away… Mostly because I still can’t believe (in a good way) that I’m pursuing a new opportunity in my life… But also because social media has made me somewhat lazy in making personal calls or texts to each friend. Even though I’m posting this on a public wall for everyone to see, my self-actualization will probably not hold me accountable for my actions… Since I’ve already accepted the fact that I’m lazy 😉

    • Haha. You’re not really lazy – we just pick and choose what we want to do. Thanks for your continued support over the years. I’ve always looked up to you brotha and am excited to see where your journey takes you. I promise I will make it out to Dallas to visit you.

  6. I’m not gonna write a whole essay here, I have a lot going on in my life that I’m not quite ready to put our there like that. But personally I want to say thank you, for putting it all out there like that. The boy I met many many years ago (like, when you moved to Glenview) never would have done that and I am incredibly proud to see the man you have become, even if it is only through Facebook glimpses into your life. Your determination is truly inspiring. Keep pushing zee, you deserve all the success and happiness in the world.

    • Thanks Sarah! I’ll admit it, I’ve been terrible with keeping up with people. Another reason for starting this blog. Thanks for staying in touch and taking time to read this post. Your feedback means a lot to me.

  7. I’ve been procrastinating about blogging again. I built a successful business and ultimately let it go, for personal reasons mainly, Re-launching (this month – stay tuned) and you have inspired me to get back on it and stay on it! Thanks for helping me stay motivated and humbled.

    • Thanks for taking time out to read my post Ryan. Keep me posted on your blog! It comes down to making daily habits. I use an app called Streaks that has helped me a lot. Check it out.

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